People increasingly look at social media applications as an important part of their daily life and more likely to move their interactions to the virtual platforms (i.e. Facebook, Instagram, LinkedIn and Twitter). This, in turn, positively reflect on their orientations and behaviors toward all kinds of social media technology.
Therefore, social media applications have been observed as one of the most efficient and influential implications that have been progressively engaged in most aspects of people’s lives (i.e. social life, commercial life, business life, educational sector, political life).
Social media has been largely realized as an effective mechanism that contributes to the firms’ marketing aims and strategy; especially in the aspects related to customers’ involvement, customer relationship management and communication.
Social media has greatly intruded in the following top business categories:
- Research
- Advertising
- E-WOM
- CRM
- Consumer Behavior and Perception
There are many more things which I’m gonna cover in this LIVE episode.
Watch till the very end and do give your inputs.
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